This is an example focus group transcript. To increase readability, the names of participants are minimised to initials within the text. All names can be expanded and minimised again using the NAME button.

For large-scale project transcripts, each speaker’s input is synced to the correct time they speak in the recording; click on any part of the text to be taken directly to that point.

M: MODERATOR: Okay, let’s get started. Here are two slogans. What rating out of ten would you give Slogan 1?

A: MEMBER A:  I give this a 3. I don't like it. Here are some reasons why.

B: MEMBER B:  I give this an 6. I like it. Here are some reasons why.

C: MEMBER C:  I give it an 8. I like it. Here are some reasons why.

M:  MODERATOR: What about Slogan 2?

C: MEMBER C:  I give it a 3. I don't like it. Here are some reasons why.

A: MEMBER A:  I give this an 7. I like it. Here are some reasons why.

B: MEMBER B:  I give this an 8. I like it. Here are some reasons why.

M:  MODERATOR: Great! Thanks, everyone.

The end of a session is marked by the “END OF TRANSCRIPT” sign at the bottom of every page.

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