New York Times - "What Happened When Marissa Mayer Tried To Be Steve Jobs"

What made Yahoo's sale to Verizon possible after everything wasn't the sheer drop in its worth across just 5 years - that's common in tech - but the tacit admission by all involved of the growing monopoly within search. It's a bellwether for most areas of business, and although the depiction of Yahoo's battle for its soul conveys just how divorced a company can end up from its main service, it's ultimately unfair to Marissa for the company's failure to regain momentum. Some things are just inevitable, regardless of CEOs.

We are the world’s largest start-up.”
“According to one executive, Mayer disapproved of the fact that Paltrow did not graduate college.”
“I think your strategy’s more of a fantasy. You make it up. You just make it up.”
“Sometimes,” Damodaran told me, “companies have to act their age.”
“For a company that started out as “Jerry and David’s Guide to the World Wide Web,” that’s not a bad way to grow old.”

Also, “Shine, Yahoo’s site for women”? Wtf?